Rispresso

Merging two brands into one. A rebranding concept that fuses Ricard and Nespresso into a fresh sensory experience

Merging two brands into one. A rebranding concept that fuses Ricard and Nespresso into a fresh sensory experience

UI

UI

BRANDING

BRANDING

STRATEGY

STRATEGY

Rispresso

The challenge

How can two opposite brands share one identity? The goal was to create a new product territory through a unified sensory experience.

The challenge

How can two opposite brands share one identity? The goal was to create a new product territory through a unified sensory experience.

The challenge

How can two opposite brands share one identity? The goal was to create a new product territory through a unified sensory experience.

The concept

Rispresso merges Nespresso’s elegance with Ricard’s warmth to create a new ritual: the capsule aperitif, both refined and sunny.

The concept

Rispresso merges Nespresso’s elegance with Ricard’s warmth to create a new ritual: the capsule aperitif, both refined and sunny.

The concept

Rispresso merges Nespresso’s elegance with Ricard’s warmth to create a new ritual: the capsule aperitif, both refined and sunny.

The context

I worked on this project during a 4-day sprint at school. The goal was to merge two opposite brand worlds using Figma, Photoshop and Illustrator.

The context

I worked on this project during a 4-day sprint at school. The goal was to merge two opposite brand worlds using Figma, Photoshop and Illustrator.

The context

I worked on this project during a 4-day sprint at school. The goal was to merge two opposite brand worlds using Figma, Photoshop and Illustrator.

Merging two brands into one. A rebranding concept that fuses Ricard and Nespresso into a fresh sensory experience

UI

UI

BRANDING

BRANDING

STRATEGY

STRATEGY

Solving the Challenge

Solving the Challenge

Solving the Challenge

Research

To create a believable concept, I began by studying the visual and emotional codes of Ricard and Nespresso. One stands for tradition, sunshine and social rituals. The other evokes refinement, minimalism and innovation. I mapped out their key attributes and audience values to find common ground. I also created early wireframes to explore how the story, product logic and interface could align within a unified experience before moving into visual design.

To create a believable concept, I began by studying the visual and emotional codes of Ricard and Nespresso. One stands for tradition, sunshine and social rituals. The other evokes refinement, minimalism and innovation. I mapped out their key attributes and audience values to find common ground. I also created early wireframes to explore how the story, product logic and interface could align within a unified experience before moving into visual design.

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The Solution

Rispresso is a concept brand that blends two worlds into one absurdly elegant product. An anise-based capsule, designed to be used in a solar-powered coffee machine. Around it, I built a full digital experience: product mockups in Photoshop and Illustrator, a bold visual identity that mixes neobrutalist grids with Mediterranean warmth, and an immersive website in Figma centered on the apéritif ritual. The result breaks the rules of both brands, while creating a new one of its own.

Rispresso is a concept brand that blends two worlds into one absurdly elegant product. An anise-based capsule, designed to be used in a solar-powered coffee machine. Around it, I built a full digital experience: product mockups in Photoshop and Illustrator, a bold visual identity that mixes neobrutalist grids with Mediterranean warmth, and an immersive website in Figma centered on the apéritif ritual. The result breaks the rules of both brands, while creating a new one of its own.

The Result

The final experience feels oddly real. Every detail — from naming to capsule logic, from interface interactions to product storytelling — was crafted to make this fictional product feel ready to launch. The art direction reinforces that credibility by balancing visual minimalism with playful absurdity. It’s a complete brand universe that feels polished, coherent, and surprisingly desirable.

The final experience feels oddly real. Every detail — from naming to capsule logic, from interface interactions to product storytelling — was crafted to make this fictional product feel ready to launch. The art direction reinforces that credibility by balancing visual minimalism with playful absurdity. It’s a complete brand universe that feels polished, coherent, and surprisingly desirable.

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Lessons Learned

Rispresso taught me how to build trust around fiction. I learned to merge brand systems, write meaningful narratives, and turn creative constraints into bold design choices. Most of all, I saw how storytelling can elevate UX when used as a strategic design tool — and how breaking the rules can sometimes create the most believable results.

Rispresso taught me how to build trust around fiction. I learned to merge brand systems, write meaningful narratives, and turn creative constraints into bold design choices. Most of all, I saw how storytelling can elevate UX when used as a strategic design tool — and how breaking the rules can sometimes create the most believable results.

Key facts

Key facts

Key facts

Tools

Figma, Photoshop

Industry

Food & Beverage

Duration

3 days

My role

UX UI Designer

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Selected

Work

Selected

Work