The project began with a blank page, where the owner requested the creation of a full visual identity. The task was to design a cohesive, unique website that reflected the essence of the brand from the ground up.
Tools:
Figma
Industry:
Wingfoil School
Duration:
5 days
The original website was essentially a blank slate, with just a bit of text to start with. There was no established design direction or brand identity in place. I began from scratch, focusing on creating a cohesive and modern look that would truly reflect the essence of the brand. The goal was to design a website that was visually inviting and easy to navigate, while also establishing a strong brand presence and a welcoming atmosphere for visitors.
I chose a calming blue to reflect the lake and a bright yellow for the warmth of the sun. To add contrast, I paired two distinct fonts—one modern and clean, the other playful—to create a dynamic, welcoming look. This combination captures both the tranquility and energy of the brand, ensuring the website feels as inviting and lively as the environment it represents.
The site features a clean, modern layout with vibrant visuals and intuitive navigation, making it easy to book lessons and explore the sport. It’s designed to inspire adventure while staying user-friendly and visually appealing.
